Númer eitt

Shaping the mark

Númer eitt sells health products wholesale and through its Shopify store. I designed a distinctive N to sit alongside a varied range of product brands, using related circles and golden-ratio proportions to explore its form.

Númer eitt symbol and wordmark in deep green

A voice of its own

I paired the weight of Obviously Condensed Black with the quieter Goldenbook serif. Deep green anchors the identity, with pale greens, soft neutrals and muted pink giving the products space and the shop a consistent voice.

Obviously Condensed Black paired with Goldenbook Bold
Númer eitt palette of pale neutrals, greens and muted pink
Númer eitt identity applied to photography and a bold Icelandic headline

Made for everyday use

I carried the identity into the Shopify theme and social content, giving different products a recognisable Númer eitt setting.

Three mobile social layouts showing the Númer eitt typography, colours and product content

CREDITS

Kristján Freyr Einarsson – Visual identity and web design

2024

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