LOVE needed an identity that could carry from the instrument into websites, clothing, exhibitions and events. It should feel playful, immediate and a little handmade.
A new way to shape sound.
A brand to match.
One identity, many places
Four shapes, one word
Four geometric letterforms work as both a word and a collection of shapes. Hot pink, bold contrasts and cartoon-like illustrations give LOVE its recognisable character.
A language to play with
The forms repeat as patterns or sit alongside illustrations of the instrument. Developed with the hardware and interface, they give each application room to be playful while remaining recognisably LOVE.
From brand to object
Packaging carries the identity into the first physical encounter with FIRST LOVE, connecting the outside of the box to the instrument inside.
Out in the world
Clothing, exhibition graphics and everyday objects bring LOVE into music culture—a visual language people can wear, use and encounter around the instrument.
FIRST LOVE Party
For the launch, the identity expands into an event of its own — from communication and digital assets to a silk-screened poster produced with Farvi.
CREDITS
Kári Halldórsson – Founder & Company Lead — Brand Name & Vision
Kristján Freyr Einarsson – Visual Identity & Design
2026
